Growth Marketing Manager7+ yearsSurat, IN

JigneshYadav

Turning ad spend into profitable growth.

Meta Ads, Google Ads, CRO, analytics and marketing automation, run as one system. Every number on this site comes from a live ad account.

› Personal policy: let the data speak.

Hey. Yes, you.
The growth system

Most growth problems are leaks.

More traffic into a leaky funnel just buys more leaks. Scroll to fix each stage and watch revenue come out of the bottom.

  1. Attention

    Audience, creative and hook. Win the auction for the right person, not the cheapest one.

  2. Click

    Ad copy and offer. The headline does half the targeting.

  3. Lead

    Landing page, form friction and CRO. Every extra field is a tax.

  4. Conversion

    MoFu and BoFu retargeting, demos and sale moments close the gap.

  5. Revenue

    ROAS and lead quality decide where the next rupee goes.

Illustration · not client dataRevenue drops/min 0
Behind the campaigns

Pick a variant.

I trained as an engineer and once built a two-wheel-drive off-road motorcycle for a racing project. Now I tune funnels instead of engines. It's the same job: find where power is lost and fix it before you add more fuel.

How I thinkData → hypothesis → experiment → learning → budget
What I believeTraffic means nothing without conversion. Leads mean nothing without quality.
Off the dashboardI write about PPC mistakes I made early on, so newer marketers can skip them.

● Test running · Variant B is ahead on time-on-section

Let the data speak

No mockups. No recreated reports.

7+Years in growth & performance
₹9Cr+Annual ad budgets managed
15×ROAS delivered
900+Qualified leads every month

The case studies below link each claim to screenshots from real Meta and Google Ads accounts. Client names appear with permission.

Things I've made grow

What you saw.
What I saw.

The front of each card is what a shopper sees in their feed. Flip it to see the account behind it.

← drag or scroll sideways → · Ad fronts are illustrations. Every number on the back is from the real account.

Side quests · vibe-coded with AI

Ideas I shipped
after hours.

A growth marketer who can build the product, not only the ads. Each one went from prompt to live website with AI tools. Tap a card to open the real site.

Five live products across five industries, each built end to end with AI: verified PGs with no broker, event passes resold person to person, concept-first tuition, a gamified 90-day habit tracker and group buying for better car deals.

5live websites
5industries
100%vibe-coded
AIbuilt with prompts, shipped live

Also: GroupDrive's first build ↗

Changelog

The road so far.

v8.0Sep 2026 – now

RecurPost

Growth Marketing Manager · SaaS · Surat
  • Owns end-to-end growth for a social media management SaaS: paid, influencer, affiliate, SEO, content and lifecycle
  • Leads a 10+ member team across social, content, sales, performance marketing and SEO
  • Scales acquisition in India and international markets, with a focus on the US, across Meta, Google, YouTube, Reddit and ChatGPT Ads
v7.0Mar – Sep 2026

CAVITAK

Performance Marketing Team Lead · Ahmedabad
  • Ran sales and traffic for consumer-tech brands: EcoFlow, Narwal, Shark and Ninja
  • ₹1.5 Cr+ across three brand accounts; the EcoFlow sales stack averages 16.85× ROAS
  • B2B demand gen on Google, LinkedIn, Meta and YouTube, tracked with GA4, Tag Manager and Clarity
v5.0Aug 2021 – Jul 2026

Jewel Pro Tech

Digital Marketing Team Leader (Growth Manager) · from Mar 2023 · Surat
  • Joined as Digital Marketing Executive in Aug 2021; promoted to lead a team of 7 in digital marketing and design
  • Built a lead-gen engine across 199 Meta campaigns, with forms as low as ₹5.78 per lead
  • Took Hong Kong beauty and jewellery clients to a 20.06× average ROAS across 118 ad sets
v3.0Dec 2019 – Aug 2021

Hungry Muscles Nutrition

Digital Marketing Executive, E-commerce Performance · Surat
  • Customer acquisition and revenue growth across Shopify, Amazon, Flipkart and HealthXP
  • Meta, Google and marketplace ads, plus remarketing, email and reactivation campaigns
  • Tracked revenue, ROAS, CAC, margins and P&L, not just clicks
v1.0Jan – Nov 2019

Aditya Intellectual (Adintel)

Social Media Marketing Executive · B2B demand generation · Surat
  • First full-time marketing role, at a B2B demand-generation agency
  • Social media marketing, search engine marketing and Google Ads basics
v0.12015 – 2020

The engineering build

Ipcowala Institute of Engineering & Technology, Dharmaj
  • Engineering degree, 2015–2019; part-time Digital Manager for the institute, Jan 2019 – Sep 2020
  • Built a two-wheel-drive motorcycle for off-road racing (Dec 2018 – Mar 2019)
  • Eco Green Vehicle Challenge team, national level at L.D. College of Engineering
patches2020 – 2022

Certifications

  • Google Digital Unlocked (Apr 2020) · Google Ads Search & Video (Jul 2022)
  • LinkedIn Marketing Solutions Fundamentals (Jul 2022) · Display & Video 360 (Dec 2022)
My growth toolkit

What's in the bag.

Performance

Paid acquisition

Meta SalesReddit AdsChatGPT AdsMeta Lead FormsMessaging adsGoogle SearchDisplayPerformance MaxYouTube / VideoDV360LinkedIn Ads
Growth

Funnel strategy

ToFu · MoFu · BoFuRetargetingSale-day burstsKOL & influencerUGCDemo-led lead genB2B demand genShopify · Amazon · FlipkartAffiliate & referralSaaS trial → paidLifecycle & retention
Analytics

Measurement & CRO

GA4Google Tag ManagerMicrosoft ClarityAgencyAnalyticsROAS & attributionA/B testingCROMQL → SQL
Craft

Copy, search & automation

Ad copywritingKeyword researchSemrush · UbersuggestMailchimpWhatsApp · Gallabox · WATIChatGPT · Higgsfield AI
How I work

Six steps, on repeat.

01

Understand

The business, the margin, the customer and the actual growth problem.

02

Research

Audience, competitors, search demand and whatever data already exists.

03

Build

Campaign structure, tracking, landing pages and creative angles.

04

Launch

Controlled experiments with a budget cap and a clear success metric.

05

Measure

ROAS, CPL and lead quality, not vanity reach.

06

Optimize

Move money to winners, fix the leak, then run it again.

Conversion event

Let's build something that grows.

Have a growth problem worth solving? I'm open to growth, performance, demand-gen and digital marketing leadership roles.

Still here?
Based inSurat, India
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